5 Reasons Why Blogging is the New Internet Marketing Tool

5 Reasons Why Blogging is the New Internet Marketing Tool

5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in the late 90s. It used to be a way to comment on an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary as an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out to entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t these days?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product though.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free web time is definitely a BONUS especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realise that they can depend on your posts for their own informational needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

By using your e-mail. Today, blogging is overcoming the e-mails popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading an e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as a teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, and add a  link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

By joining a blog network.  A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

How the Cloud Can Transform Business

According to Business Insider, approximately 90% of global internet users are already on a cloud. The number is very big and it says a lot about cloud computing. The types of cloud services follow and they will open many possibilities of cloud use you maybe have not yet heard off. Then, general benefits of cloud computing are listed. Finally, we talk a bit about security measures in a hope to crack a myth that cloud storage is insecure.

Types of cloud services

In order to grasp vast possibilities of using cloud computing we need to know what cloud services can do for us. The first service we are to mention is Software as a Service. It is a software which is used for various functions such as e-mail, desktop applications, accounting and payroll. Some of the general benefits of a cloud computing apply to this service as well. They include accessibility, updates, easier administration. Alongside Software as a Service, there is also an Infrastructure as a Service. It is a type of service in which a third party provider hosts recourses over the Internet.

This type of service have access to servers, storage devices, central processing unit. The third service is called Platform of a Service. It allows running and developing web applications. With this service, you can do it in an easier way. On the other hand, there is a difference between public, private, hybrid and community cloud services. As it names says, a public cloud is available to general public. When it comes to a public cloud, bear in mind limited security protections. They are also characterized by low cost.

An access to a private cloud has a particular organization. Data security is higher than in a public cloud. In addition, private clouds are more expensive than public clouds. A community cloud is a type of cloud which is shared among several organizations. It is in a way similar to a public cloud, but it is more secure. Finally, hybrid clouds are a combination of a private, public or community cloud.

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General benefits of cloud computing

Cloud computing is used everywhere now. From business to education, it is indispensable. The first benefit is that cloud computing costs less. The update of a cloud is included in the cost. A cloud computing provider upgrades everything for you. There will be no additional expenses such as buying new upgraded hardware and software. Goodbye to additional external hard drives and backup tapes. With cloud computing services, you will be always sure that you have enough storage space. You can add or subtract storage space anytime. There are no more licensing fees. You pay for only those cloud computing services you actually use. When it comes to cost, one more thing should be mentioned. You do not need to pay expert stuff anymore. Nowadays, it is important to think in an eco-friendly way.

That being said, cloud computing saves energy. Whatever happens to your laptop, for example will automatically influence the access to your data. In contrast, all your data can be accessed from a cloud anytime anywhere. The only thing you have to have is an Internet connection. Clouds can be accessed from any device. Whether you use a Smartphone, a tablet, netbook or a desktop, you can be sure you will have access to your data. Do not forget syncing. Everything you have on your desktop can be automatically updated to any device you have. Collaboration is at its highest level when it comes to cloud computing. It allows all employees to work together. Cloud computing is the perfect option for a small business.

Securing a cloud

Even though it is said that clouds are not secure enough, it is not quite true. They are as vulnerable as any other device. As with any other device, you need to develop security measures. People who have access to data in your organization should be under scrutiny and receive a special training. Provide extra protection to databases which are the most vulnerable. Encrypt your data. It means that you create a zip file and you encrypt it with a password and then you move it to the cloud. Some cloud services have their own encryption.

We hope that you discovered something you did not know about cloud computing and that you are now aware of many benefits it has.